Marcelo Alvarez

Marcelo Alvarez

Product and Brand Designer

I'm Marcelo, a Product and Brand Designer with 14 years of experience designing complex digital products and brand systems across healthcare and enterprise environments.

I specialize in internal platforms, operational workflows, and design systems, helping teams bring clarity to complex, regulated problems and deliver tools people actually adopt and trust. I also bring a strong brand creative background, including large-format environmental installations, billboard campaigns, and print production for major healthcare organizations.

I've worked as the first and only designer on multiple teams, partnering directly with product, engineering, and leadership to define problems, shape strategy, and deliver end-to-end solutions. My work spans clinician-facing tools, internal dashboards, enterprise platforms used daily in real operational environments, and brand systems that scale across physical and digital channels.

Outside of work, I recharge through great coffee, time outdoors, appreciating art, music and football (the real one) — interests that keep me grounded and curious, and ultimately make me a better designer and collaborator.

I'm Marcelo, a Product and Brand Designer with 14 years of experience designing complex digital products and brand systems across healthcare and enterprise environments.

I specialize in internal platforms, operational workflows, and design systems, helping teams bring clarity to complex, regulated problems and deliver tools people actually adopt and trust. I also bring a strong brand creative background, including large-format environmental installations, billboard campaigns, and print production for major healthcare organizations.

I've worked as the first and only designer on multiple teams, partnering directly with product, engineering, and leadership to define problems, shape strategy, and deliver end-to-end solutions. My work spans clinician-facing tools, internal dashboards, enterprise platforms used daily in real operational environments, and brand systems that scale across physical and digital channels.

Outside of work, I recharge through great coffee, time outdoors, appreciating art, music and football (the real one) — interests that keep me grounded and curious, and ultimately make me a better designer and collaborator.

Services

End-to-end product design

Web development

User experience design

User interface design

Framer & Webflow development

Branding, visual identity design

Tools

Figma

Framer

Webflow

Slack

ChatGPT

Adobe Creative Cloud

Experience

July 2022 – Present

MemorialCare

Enterprise UX UI Designer

  • Leveraged AI-assisted design workflows (Figma Make + prompt-driven UI generation) to rapidly prototype an enterprise “Information Services Gateway,” unifying multiple internal applications into a single monitoring and access platform for system health, availability, and scalability

  • Led UI/UX for multi-app ecosystem redesigns, improving task clarity and user flow efficiency across enterprise tools

  • Reimagined an internal financial platform adopted by ~90% of managers, replacing legacy spreadsheets with an intuitive interface

  • Built and governed a scalable Figma design system, standardizing components and tokens to cut design-to-dev iteration by 30%

  • Applied WCAG 2.1 accessibility and responsive design principles to ensure inclusivity across web & mobile

  • Partnered cross-functionally with PMs and engineers in Agile sprints to deliver data-driven, high-usability products

November 2021 – July 2022

Data Analysis Incorporated

Senior Graphic Designer

  • Delivered daily and weekly print assets for financial publications, ensuring accurate, on-brand layout and production within tight deadlines.

  • Collaborated with peers and stakeholders to enhance editorial visuals and meet time-sensitive publication needs.

  • Volunteered support for video editing and motion graphics in financial presentations, adding visual clarity and engagement to complex reporting.

April 2010 – September 2021

PIH Health

Web and Graphic Designer

  • Led two major corporate website redesigns, including responsive design implementation and visual overhaul — resulting in a 35% total increase in viewer engagement.

  • Designed and documented color palettes, style guides, and design systems to unify brand presence across all channels.

  • Initiated and developed the organization’s first interactive annual report microsites, eliminating outdated PDFs and enabling real-time data updates, responsive layouts, and improved stakeholder access.

  • Partnered with developers to implement UI/UX specifications accurately across frontend/backend systems.

  • Designed marketing collateral (infographics, presentations, signage, brochures, landing pages) with a consistent and modernized brand voice.

Education

In Progress

Bachelor of Science in User Experience Design

Western Governors University

2026

AI Professional Certificate

Google

2009

Web Design and Development Certificate

California State University, Dominguez-Hills, CA

© 2026 Marcelo Alvarez. All Rights Reserved.

© 2026 Marcelo Alvarez. All Rights Reserved.