Marcelo Alvarez

Marcelo Alvarez

Marcelo Alvarez

Marcelo Alvarez

Marcelo Alvarez

Marcelo Alvarez

Product UX/UI Designer

I'm Marcelo, a Product Designer originally from Ecuador, now based in Southern California with over 10 years of experience specializing in visual and UI/UX design. I thrive on creating intuitive, user-centered digital experiences, constantly expanding my skills to deliver comprehensive product solutions.

Throughout my career, I've collaborated with notable organizations like PIH Health, MemorialCare, and American Honda Motors, along with various startups around the world.

When not immersed in design, you’ll probably find me enjoying great coffee, exploring the outdoors, appreciating art, or catching a soccer match.

I'm Marcelo, a Product Designer originally from Ecuador, now based in Southern California with over 10 years of experience specializing in visual and UI/UX design. I thrive on creating intuitive, user-centered digital experiences, constantly expanding my skills to deliver comprehensive product solutions.

Throughout my career, I've collaborated with notable organizations like PIH Health, MemorialCare, and American Honda Motors, along with various startups around the world.

When not immersed in design, you’ll probably find me enjoying great coffee, exploring the outdoors, appreciating art, or catching a soccer match.

Services

End-to-end product design

Web development

User experience design

User interface design

Framer & Webflow development

Branding, visual identity design

Tools

Figma

Framer

Webflow

Slack

ChatGPT

Adobe Creative Cloud

Experience

July 2022 – Present

MemorialCare

Enterprise UX UI Designer

  • Leveraged AI-assisted design workflows (Figma Make + prompt-driven UI generation) to rapidly prototype an enterprise “Information Services Gateway,” unifying multiple internal applications into a single monitoring and access platform for system health, availability, and scalability

  • Led UI/UX for multi-app ecosystem redesigns, improving task clarity and user flow efficiency across enterprise tools

  • Reimagined an internal financial platform adopted by ~90% of managers, replacing legacy spreadsheets with an intuitive interface

  • Built and governed a scalable Figma design system, standardizing components and tokens to cut design-to-dev iteration by 30%

  • Applied WCAG 2.1 accessibility and responsive design principles to ensure inclusivity across web & mobile

  • Partnered cross-functionally with PMs and engineers in Agile sprints to deliver data-driven, high-usability products

November 2021 – July 2022

Data Analysis Incorporated

Senior Graphic Designer

  • Delivered daily and weekly print assets for financial publications, ensuring accurate, on-brand layout and production within tight deadlines.

  • Collaborated with peers and stakeholders to enhance editorial visuals and meet time-sensitive publication needs.

  • Volunteered support for video editing and motion graphics in financial presentations, adding visual clarity and engagement to complex reporting.

April 2010 – September 2021

PIH Health

Web and Graphic Designer

  • Led two major corporate website redesigns, including responsive design implementation and visual overhaul — resulting in a 35% total increase in viewer engagement.

  • Designed and documented color palettes, style guides, and design systems to unify brand presence across all channels.

  • Initiated and developed the organization’s first interactive annual report microsites, eliminating outdated PDFs and enabling real-time data updates, responsive layouts, and improved stakeholder access.

  • Partnered with developers to implement UI/UX specifications accurately across frontend/backend systems.

  • Designed marketing collateral (infographics, presentations, signage, brochures, landing pages) with a consistent and modernized brand voice.

Education

In Progress

Bachelor of Science in User Experience Design

Western Governors University

2020

User Experience and Customer-Centered Design Certificate

California State University, Fullerton, CA

2009

Web Design and Development Certificate

California State University, Dominguez-Hills, CA

© 2026 Marcelo Alvarez. All Rights Reserved.

© 2026 Marcelo Alvarez. All Rights Reserved.

© 2026 Marcelo Alvarez. All Rights Reserved.

© 2026 Marcelo Alvarez. All Rights Reserved.

© 2026 Marcelo Alvarez. All Rights Reserved.